Prof. Dr. Sungjoon Yoon | Optical Sensors | Research Excellence Award

Professor Sung-Joon Yoon is a tenured Professor of Marketing and Business Administration at Kyonggi University, South Korea, with an extensive academic career spanning industry, policy research, and higher education. He holds a PhD in Marketing from Wayne State University (USA), an MBA from Purdue University, and a BA in English Language and Literature from Korea University. His research expertise covers digital marketing, consumer behavior, technology readiness, AI-based services, sustainability, tourism marketing, and platform economics. Professor Yoon has published over 30 peer-reviewed articles in leading international journals such as Sustainability, Asia Pacific Journal of Marketing and Logistics, Journal of Retailing and Consumer Services, and Technology in Society, accumulating significant international citations. He actively collaborates with scholars across Asia, Europe, and North America and serves on multiple editorial boards. His research has strong societal impact by informing sustainable consumption, digital innovation, and data-driven marketing policy and practice.