Prof. Dr. Jooho Kim | Result Analysis | Best Researcher Award

Prof. Dr. Jooho Kim, Myongji University, South Korea

Professor Joo Ho Kim is a distinguished marketing scholar at Myongji University, Seoul, specializing in consumer behavior, brand equity, and integrated marketing communications. He earned his Ph.D. in Consumer Marketing from Cornell University, after completing his M.A. in Economics at the University of San Francisco and B.A. in Economics from Hankuk University of Foreign Studies. Prior to his academic role, he served as Research Director at Diamond AD LTD., where he developed Korea’s first Brand Power Index (DBPI) and led strategic marketing consultations for major firms like Hyundai, Reebok, and Crown Bakery. Professor Kim also teaches at Seoul National University and has contributed extensively to both academia and industry through research, consulting, and education.

Professional Profile:

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Suitability for the Research for Best Researcher Award: Joo Ho Kim

Summary of Suitability

Academic Background and Expertise:
Dr. Joo Ho Kim holds a Ph.D. in Consumer Marketing from Cornell University, a prestigious academic credential that underscores his solid foundation in advanced marketing theory and research. He also holds an M.A. in Economics from the University of San Francisco and a B.A. in Economics from Hankuk University of Foreign Studies, indicating a strong interdisciplinary grounding in economics and marketing.

🎓 Education

• Ph.D. in Consumer Marketing – Cornell University, USA (1996)

• M.A. in Economics – University of San Francisco, USA (1987)

• B.A. in Economics – Hankuk University of Foreign Studies, Korea (1985)

💼 Work Experience

• Professor of Marketing – Myongji University (2003–Present)

  • Teaching in Business Administration

  • Focus on branding, IMC, and consumer behavior

• Research Director & Consultant – Diamond AD Ltd., Institute of Marketing Strategy (1996–2002)

  • Developed Korea’s first Brand Power Index (DBPI)

  • Led consulting for Hyundai Motors, Reebok Korea, Crown Bakery, and more

• Instructor – Seoul National University (1996–Present)

  • Courses: Consumer Behavior, Marketing Research, Business Statistics

• Reporter – Dong-A Daily News, San Francisco (1987–1988)

  • Reported news and provided economic insights

🏆 Achievements

• Developed the Diamond Brand Power Index (DBPI) – the first of its kind in Korea 🇰🇷

• Led marketing strategy consulting for leading Korean corporations

• Pioneered research in brand equity and digital advertising effectiveness

🎖️ Awards & Honors

• Recognized nationally for contributions to brand research and marketing consulting

• Frequently invited as an academic expert and industry consultant

Publication Top Notes:

Empirical study on brand equity measurement and analysis of the impact of advertising on building brand equity

CITED:44

A study on the mutual moderating role of website trust, satisfaction, and familiarity on purchase intention

CITED:26

Analysis of the effectiveness of the Internet as an advertising medium and advertising types

CITED:18

An Empirical Study on Consumers’ Emotional Responses and Revisit Intentions toward Multiplex Cinema Facilities

CITED:16

An exploratory study on consumer choice factors and decision-making in classical music performances

CITED:16

The Influence of Personality on Brand Personality (BPS) and Consumer Purchasing Behavior: Focusing on Big 5 Personality Traits

CITED:15

The effect of advertising framing on negative consumer perception products

CITED:15